Brazil Pulls “Happy Prostitute” Ad Campaign

Happy Prostitute

Brazil’s health ministry has removed a web page proclaiming “I am happy being a prostitute.” Apparently there’s no such thing as a happy prostitute.

The message was part of a wider education program aimed at reducing the AIDS-related stigma suffered by sex workers. But critics say it glorified prostitution, especially in Brazil, a country with a child prostitution problem.

“We are fighting childhood prostitution and here comes a campaign encouraging it,” federal deputy Liliam Sá said in a recent congressional committee meeting.

The slogan, “I’m happy being a prostitute” was part of the web campaign for International Prostitute Day, but apparently the government was simply testing it out and didn’t mean to publish it just yet.

Health Minister Alexandre Padilha stepped in to remove the ad, telling reporters:

“I do not think this is a message the ministry should be sending. Our campaigns orient people how to avoid sexual transmitted diseases.

“For as long as I remain in office, an ad like that will not be part of our campaigns!”

The ministry, however, will continue with its current message but remove the “happy prostitute” references. The safe sex campaign will go ahead with the tagline “Not ashamed of using a condom.”

Prostitution is expected to increase (possibly skyrocket?) in Brazil as the country prepares for the FIFA World Cup in 2014 and the Olympics in 2016. The “happy prostitutes” in the ad campaign don’t look too happy about it though. They look a little weathered…


Via: BBC News

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