F*ck Obamacare, It’s Time To Get Brosurance!


Fearing the glitches on healthcare.gov may deter young Americans from signing up for Obamacare, Colorado has come up with a genius marketing ploy: brosurance.

Colorado’s sign up numbers on the new health care exchanges haven’t exactly been the greatest (only 226 people enrolled the first week – ouch), so the Colorado Consumer Health Initiative and ProgressNow Colorado Education have launched a series of web ads in an attempt to boost enrollment. The ads, targeted toward youth, show bros having a good time – while also needing brosurance.

One ad reads: “Brosurance. Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered.”

Keg Brosurance

Another brosurance ad features two guys playing golf.

“Yo Mom, do I got insurance? My girlfriend broke my heart, so me and the bros went golfing,” the text reads. “Then my buddy broke my head. Good thing Mom made sure I got insurance.”

Golf Brosurance

Suddenly I want to defund Obamacare…

While keg stands and heartbreak are two ways of targeting young residents bros in Colorado, but what about Latino families, another demographic that tends to lack health insurance? Colorado’s got that covered too – with Mamacare!

The Latino targeted ad reads: “Mamacare. As a mom I want what’s best for her. When my baby is sick my first question is what’s my doctor’s number, not can I afford a doctor. I can afford that peace of mind thanks to my health insurance.”


As for those Coloradans (?) who don’t fall under Brosurance or Mamacare, well they just have to settle for plain old Obamacare. No wonder the enrollment numbers were so low.

For more information, visit www.doyougotinsurance.com, or just do what I did and scream at your computer screen, “IT SHOULD BE DO YOU HAVE INSURANCE!!! What kind of redneck frat boy Latino family come up with this url?!?!”

Via: CNN

No comments yet.

Leave a Reply