Tag Archives: Donald Sterling

Donald Sterling Turns Apology into PR Nightmare

Donald Sterling Apology

While attempting to apologize for his racist comments, the Los Angeles Clippers owner Donald Sterling dug himself deeper into a public-image nightmare.

In a PR nightmare of an interview with CNN’s Anderson Cooper last night, Donald Sterling attempted to apologize for the racist remarks that have turned him into the villain of the NBA. The 80-year-old, speaking to Anderson Cooper in his first television interview since the crisis broke, insisted he wasn’t racist and asked forgiveness for his “one mistake.” 

“I’m a good member who made a mistake and I’m apologizing and I’m asking for forgiveness,” he said. “Am I entitled to one mistake, am I after 35 years? I mean, I love my league, I love my partners. Am I entitled to one mistake? It’s a terrible mistake, and I’ll never do it again.”

I’m pretty sure there was more than “one mistake” – the million dollar housing discrimination lawsuit comes to mind – but at least Donald Sterling is stepping up and taking responsibility for his words.

Or maybe not…

Sterling says he was “baited” into using racist language by V. Stiviano, the mistress/professional archivist who made the original recording.

“She would always use the word ‘black,’ ” Sterling said of Stiviano.

“I used her words,” Sterling continued, later adding: “I don’t know why the girl had me say those things.”

Okay, so he didn’t take full responsibility, but at least he didn’t unleash anymore racist or offensive comments, right?


During the interview, Donald Sterling decided to unleash a searing attack on Magic Johnson as well as wealthy African Americans.

“What has he done, big Magic Johnson, what has he done?”

“He acts so holy,” Sterling said. “He made love to every girl in every city in America, and he had AIDS, and when he had those AIDS I went to my synagogue and I prayed for him, I hope he could live and be well. I didn’t criticize him. I could have. Is he an example for children?”

“What kind of a guy goes to every city, has sex with every girl, then he catches HIV. Is that someone we want to respect, and tell our kids about? I think he should be ashamed of himself,” Sterling continued after Anderson Cooper corrected him, explaining that Johnson was HIV positive but did not have “full-blown AIDS.”

“I think he should go into the background. But what does he do for the black people? He doesn’t do anything,” the NBA villain added.

According to Sterling, it might be Magic Johnson’s race that impairs his ability to give back to the community.

“Jews, when they get successful, they will help their people,” said Sterling. “Some of the African Americans, they don’t want to help anyone.”

Then, perhaps to distract viewers from his own racism, Sterling accused Anderson Cooper of being the more racist one of the two.

“I think you have more of a plantation mentality than I do—you’re more of a racist than I am!”

Huh. So it turns out you don’t need a leaked tape to make Donald Sterling look bad, you just have to put him on CNN.

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“I’m Not a Racist, But….” Donald Sterling Edition

Donald Sterling Racist

Does Donald Sterling not know that he is prime phone-tapping material? In another secret recording, the billionaire Clippers owner angrily and adamantly says, “I’m not a racist.

Yes, I’m not a racist, but I forbid my half-black mistress to publicly associate with other black people, lest people figure out she herself is black…

In the recorded telephone conversation, which was taped without Sterling’s knowledge and posted on Radar Online, Sterling comes up with a bunch of colourful quotes:

“It breaks my heart that Magic Johnson, a guy that I respect so much, wouldn’t stand up and say, ‘Well let’s get the facts. Let’s get him and talk to him.’ Nobody tried. Nobody!”

Yeah Magic Johnson! You didn’t stick up for an old racist white man? Now who’s the racist?

You think I’m a racist? You think I have anything in the world but love for everybody? You don’t think that! You know I’m not a racist!” Sterling continued.

Yeah, Sterling loves everybody! As long as they don’t bring black people to his games.

“Do you think I told the coach to get white players?” Sterling said to his friend.

Well, no… because then your team would lose every single game.

Meanwhile, his estranged wife and co-owner of the team, Shelly Sterling, said on Wednesday that she is legally entitled to retain ownership of the team and will push to keep the Clippers, fighting off any NBA attempts to remove the family.

Shelly Sterling, who said she was “devastated” by Donald Sterlin’s racist comments, insists that the lifetime NBA ban only applies to her husband – until, of course, she makes some racist comments of her own. And considering she has already faced accusations of racism in the past (in a housing discrimination lawsuit), at this point it’s only a matter of time before someone taps her phone as well.

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Donald Sterling Has One Regret In Life: “I Wish I Had Just Paid Her Off”

 Donald Sterling, V. Stiviano

Los Angeles Clippers (former?) owner Donald Sterling has broken his silence after his secretly recorded racist rant was leaked to TMZ on April 25. But instead of apologizing for his racist remarks, Sterling told DuJour Magazine he wishes he had “just paid her off,” referring to his ex-mistress V. Stiviano.

In the audio clips, Donald Sterling allegedly tells his then-girlfriend (or professional “archivist” as she calls it) V. Stiviano “Don’t come to my games. Don’t bring black people, and don’t come.” Sterling goes on to tell his girlfriend (who is half black) to stop “associating with black people,” including basketball legend Magic Johnson.

The gist of Donald Sterling’s argument is that people will have a hard time forgetting that she is mixed race if she’s constantly hanging out with her non-white friends, especially publicly and especially at his team’s games – although she is allowed to sleep with black guys for some reason. The gist of her argument is that she can’t deny her heritage and not hanging out with black people at NBA games is kinda hard to do…

Anyways, once the clips were released, Sterling’s life began to unravel.

First, the National Association for the Advancement of Colored People announced it rescinded his lifetime award. The head of the Los Angeles chapter of the NAACP later resigned over the shame of ever having considered Donald Sterling for such an award considering his super racist past.

Sterling HecklersThen the sponsors started pulling out. Virgin America and CarMax announced they are ending their sponsorship of the Los Angeles Clippers in light of Sterling’s racist remarks. Insurer State Farm, which uses Clippers point guard Chris Paul in commercials, also said it is “taking a pause” in sponsorship.

Next up, NBA Commissioner Adam Silver banned the embattled Clippers owner from the league for life and fined him $2.5 million for the racist remarks. After confirnming Sterling was the voice on the tape, Silver announced Sterling will not be involved with games or practices, offices and facilities, or any team business matters.

“The views expressed are deeply offensive and harmful, that they came from an NBA owner only heightens the damage and my anger,” Silver said.

But Sterling’s punishment didn’t end with a lifetime ban.

Silver said he is pushing the NBA Board of Governors to force Sterling to sell the team, which requires the approval of three-quarters of the board. On Thursday the 10-member NBA advisory committee unanimously agreed to begin terminating Mr Sterling’s ownership.

“The committee unanimously agreed to move forward as expeditiously as possible and will reconvene next week,” said NBA executive vice president Mike Bass.

Assuming the board votes in favour of ousting Sterling, a number of celebrities have expressed interest in purchasing the sports team. And this is where Donald Sterling’s worst nightmare comes into play: a black woman owning his basketball team!

ESPN reports Oprah Winfrey (along with David Geffen, Larry Ellison and a few others) is considering making a bid to buy the Los Angeles Clippers if Sterling sells.

The only thing Sterling has going for him now is his battle with prostate cancer – which means his ban from the NBA could be a lot shorter than he expected.

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