In Honour of International Women’s Day, Indonesian Clothing Company Salvo Sports “Apologizes” for Sexist Labels
Indonesian sports wear manufacturer Salvo Sports has “apologized” for a sexist label printed on shirts of a top football club.
Salvo Sports printed “Washing instructions: Give this jersey to your woman. It’s her job” on the shirts of Indonesian Super League team Pusamania Borneo.
The shirt label went viral on social media, sparking a torrent of criticism and prompting an apology from the company through a series of tweets on March 8, International Women’s Day. Turns out the company simply intended the offensive washing instruction to be a “compliment” about the domestic skills of women.
“The message is simply, instead of washing it in the wrong way, you might as well give it to a lady because they are more capable,” Salvo Sports posted on Twitter.
“There is no intention to humiliate women. In contrast [we want to tell the men] learn from women how to take care of clothes,” it said.
“Not all men know how to treat their clothes and women have more expertise.”
Wait… was that an apology or did that just make it ten times worse? Not only did the company reiterate that domestic chores are a woman’s domain, they also managed to insult men’s ability to figure out something as complicated as laundry. On the plus side, at least the series of tweets offended both men and women. Gender equality, one half-assed apology at a time!